Italian food is probably its taste appeals to all cultures. Another reason could be the quality of its ingredients. A good Italian law depends directly on the freshness and genuinity of its ingredients. In the current period, it is important to maintain quality standards, so quality is degraded when we seek solace in the international market.

Quality Brands

To protect the originality of typical products and processes that created the European Union quality labels the PDO (protected designation of origin) and PGI (protected geographical indication). SAN protection and origin of raw materials and the typical production process. PGI protection for a typical process, the raw material comes from elsewhere.

Weak ring is little information people have these signs. They have been created to promote the typical products by customers, because they distinguish the real typical products of the common ones that may be sold as a quality product. Some researchers have shown that how many people know these figures are still a small number of customers.

The most famous example is related to the parmesan cheese. Most of the customers know parmesan as a kind of Italian cheese. How many of these customers will know the words to the European Union, whereby Parmesan cheese is produced in a particular region of Italy, under the rules of Parmigiano Reggiano consortium? Only this cheese can be called Parmigiano or parmesan cheese. Other changes made throughout the world (this sentence as a German cheese) can not use that name. If they do, they do unproperly.

Typical Food and Tourism

This example shows that it is important to keep the culture alive. Otherwise, a few years in this environment of globalization, we were eating the same things everywhere, losing this important culture factor that is typical of processes and products.

When we go, we go to museums or monuments, only … each site involves culture also applies to food.

Studies show that the number of tourists to food as an important factor in choosing a destination is increasing. Relevant number wants to experience it visiting wineries, agritourist sites and touching the hand “process with local products. Often also buying local products for the home part of this experience, living in a region.

Hunger and Quality

Quality is nice for people. It should not be what it is. People can see the quality when you’re not hungry. Discuss quality of character and typical products of sense when people are already full, and there are options to choose from. This fact does not mean that the quality of shoudn’t be present for each product, but it means searching for a particular extra virgin olive oil has in mind for someone who already knows what they spend and extra virgin olive oil.

This may be a risk of a bad clash of civilizations may lose the typical process to seek cheaper food. They can buy food from outside easier and to assess their own typical processes, which can cost more and offer less yield.

Quantity x quality

The process of getting smaller harvest began on a large production of butter in the 70’s, which was storaged European stocks. In a world where there are still people dying of hunger, the economic measure for the decline in prices is not correct. So be what quantities, is to avoid this embarrassing problem (too much stored food)? Produce less! Biological products are then provided to meet this need: smaller harvests using less chemical fertilizers and pesticides.

Continued and people began to notice that “less is better.” Typical products with small outputs began to be proprietary. If any of the olive harvest, giving less of their product is a niche product.